Honda Opens New Technical Center in India

• New Technical Center ? A First step towards new form of Honda operations worldwide
• Honda to launch new Two-Wheeler products every Quarter in India
• Revolutionary Honda Eco Technology redefines Mileage benchmark of Automatic scooters
• Honda Eco Technology realizes Dream Mileage of 60 km/l in automatic scooters ? An industry first ? Reinforcing its commitment of spearheading innovation in two-wheeler industry, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) ? the only motorcycle company of Honda in India today announced its major forays in the field of cutting-edge R&D & technology for realizing the Dreams of Indian customers for mobility.

Present at the conference were Keita Muramatsu ? President & CEO, HMSI who announced Honda?s strategy in 2013 of making fast strides towards Brand leadership; Atsushi Amataka, President ? Honda Research & Development India Pvt. Ltd. (HRID) who elaborated on the global significance of New Technical Center; and Yadvinder S. Guleria ? Vice President, Sales & Marketing, HMSI who briefed on the revolutionary Honda Eco Technology introduced in three automatic scooters (Activa and Aviator and Dio) which promises convenience of scooters with mileage of motorcycles.

The New Technical Center ? A world first from Honda ?
Traditionally, Honda R&D is operating as separate entity across all motorcycle, automobile & power product divisions globally. Undertaking a major paradigm shift, the New Technical Center is a first step by Honda towards a new form of global operations.

As a global leader in mobility, Honda has reinforced its commitment for India as a priority market for the world. In a first ever across all operations globally, new Technical Center combines integrated system of DEBQ (Design, Engineering, BOP/Purchasing and Quality) under one roof to create a globally optimal operating system that advances local development of higher quality product at low cost.

Spread over 10,000 square meters in HMSI Manesar facility, the New Technical Center engages 200 engineers from Honda Research & Development India (HRID) and HMSI associates.

In another first for the Indian motorcycle industry, Honda?s New Technical Center houses the advanced Wind Tunnel facility which simulates real world air flow situation to monitor aerodynamics and its effect on models to develop truly fuel efficient two-wheelers. The facility?s engineering and styling design also incorporates benchmark equipment like chassis dynamo, bench dynamo, layout machines, SEM microscope etc.

Honda?s Automatic scooters Now ?Most Fuel Efficient? in India ?
In keeping with its strategic approach of ?Mileage Up? for maximizing customer satisfaction, Honda today launched the all new Honda Eco technology ^*1 across Activa, Aviator & Dio, making them the Most Fuel Efficient Automatic Scooters in India.

The new Honda Eco Technology boosts fuel efficiency of Honda?s automatic scooters by further 11%, resulting in a Dream Mileage of 60 km/l (Mileage based on internal Honda test ride mode that is close to actual city riding conditions). This revolutionary mileage benchmark is yet another milestone from Honda reinforcing its leadership in the Indian automatic scooter market.

Forming the crux of the revolutionary Honda Eco Technology is the trio of improved combustion, significantly reduced friction and optimized transmission in the 110cc engine:

• Reduced friction by offset crank, significant weight reduction of reciprocating parts, low tension piston ring and improved bearing oil seal
• Improved combustion with highly ignitable nickel spark plug and optimized inlet port
• By optimizing Pulley converter ratio & driving force, the power has been maintained & mileage has been increased.

Excerpts from the Company:

Speaking on the way ahead Keita Muramatsu ? President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd ? said, ?April to December 2012 was a year of rapid strides when Honda bucked the market sentiments to grow at phenomenal 37%. 2013 is a year when we Excite Customers with speed. As India becomes the Global Innovation hub for Honda, Customers can look forward to new products by Honda every quarter and also faster delivery of some of our higher demand models with the start of operations of 3rd facility at Karnataka soon. ?

Yadvinder S. Guleria, Vice President ? Sales & Marketing, HMSI said, ?From activating the automatic scooter segment with entry of Activa in 2001 to fortifying its market leadership for over a decade and giving Joy to 7 million plus families, Honda has yet again changed the rules of automatic scooter segment in India. The revolutionary Honda Eco Technology in Honda?s automatic scooters deliver a new benchmarked mileage of 60 km/l enhancing customer benefit.?

Speaking on the technical center Atsushi Amataka, President ? Honda Research & Development India Pvt. Ltd. (HRID) said, ?As the World?s No. 1 two-wheeler maker, Honda carries with it a legacy of cutting edge R&D resulting in customer oriented products. India is today the center of attention globally with the new Technical Center. We are committed to deliver faster development of products of highest quality with low cost drawing efficiencies from R&D, designing, engineering, purchasing and quality under one roof for the first time.?

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Source: http://www.automotiveworld.com/news-releases/honda-opens-new-technical-center-in-india/

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